2020-9-11 · In 2011, in London and Manchester, sponsored by Ben & Jerrys Ice Cream (cost £17 to get in ( children aged 5 and under can attend the event FREE.)) they had live music Festivals, and we went. They issued everyone with badge and a necklace. With that, you could eat as much ice cream as you wanted for Free all day. The even had alcohol for sale.